How to Advertise on Telegram Using the Official Ads Platform

If you want to know how to advertise on Telegram, the official method is creating Sponsored Messages. These are short, 160-character ads shown in large public channels, with a minimum cost of €2 per thousand views (CPM). Unlike other platforms, Telegram ads target channels based on their topic, not user demographics, to reach relevant communities directly.

Telegram advertising is a promotion method using text-based ads in public channels with over 1,000 subscribers. Advertisers select channel topics instead of targeting individual user data. This allows them to connect with engaged audiences while respecting user privacy.

With 900 million monthly active users as of March 2024, Telegram offers a massive and engaged audience. For marketers, this means access to vibrant communities, provided you follow the platform's unique, privacy-focused advertising rules.

Key Takeaways

• Official Telegram ads are Sponsored Messages: labeled 160-character cards in public channels, bots, or search.
• You target channels and keywords, not age, city, or device demographics.
• TgFather files the same official unit as a desk: live preview, no ads.telegram.org login for you.
• Your destination channel or bot should look finished, with a photo, about text, and recent activity before you submit an ad.
• Skip fake members and unofficial blasts; use the official Telegram Ads platform for legitimate reach.

What is official Telegram advertising?

Official Telegram advertising uses Sponsored Messages. These are short, labeled cards that Telegram reviews and sells as cost-per-mille (CPM) inventory. The public ad platform is available at ads.telegram.org. There, you log in with a Telegram account, write a short message, list eligible public channels or bots, set a CPM, and submit for review.

Sponsored Message: A 160-character text-based ad with a button, labeled "sponsored," that appears at the bottom of a public Telegram channel or bot.

This ad unit is intentionally small. It includes a title and body up to 160 characters, plus one button that opens a Telegram destination like a channel or bot (t.me or @username). This means you cannot link to an external website on the button. In addition, because Telegram Premium users can disable ads, your total reach will not include this audience segment.

In a significant move for creators, Telegram now offers a 50% revenue share to owners of public channels where ads are displayed. Payouts are made exclusively in Toncoin, which strengthens the platform's growing integration with The Open Network.

How does an official Sponsored Message work?

You write the creative, pick placements, set a budget and CPM, then Telegram reviews the copy and destination. Nothing goes live until that review clears.

Creative rules that matter in practice

• The body character limit is 160 characters, including spaces.
• The button must link to a destination inside Telegram (a channel or bot). If you include a link in the body text, it must go to the same place.
• The destination should look finished. This means having a profile photo, about text, and recent posts or a bot that responds.
• According to Telegram's ad guidelines, content related to gambling, get-rich-quick schemes, and other prohibited categories are common reasons for rejection. Line breaks and unusual capitalization can also cause issues.

Placement

Sponsored messages appear in public one-to-many channels that meet the inventory criteria. For example, Telegram's documentation states a 1,000-subscriber minimum for channels to be eligible. Ads can also show in bot contexts or in search results for keywords you choose. You are buying the context of the room, not a profile of a person.

The core principle of Telegram Ads is privacy. Sponsored Messages are shown based only on the topic of the public channels they are in.

Money on the official cabinet

You fund ads in TON (The Open Network's native currency). You set a budget and a CPM, with the minimum CPM set at €2. Your budget acts as a spending cap, not a recurring subscription. Once an ad is live, you typically clone it ("Create a similar ad") to adjust targeting rather than editing the original.

Do I need an ads.telegram.org login?

You need an official cabinet login only when you want to be the advertiser of record yourself. When using the cabinet directly, your Telegram account (or an organization you own) is the advertiser. This is a good option if you want hourly control over your CPM bids and are comfortable holding TON.

However, on TgFather, we are the advertiser. You never receive ads.telegram.org access. You still get an official Sponsored Message, which undergoes the same Telegram review and appears as the same labeled card. The only difference is who holds the cabinet login and how you pay.

If your only goal is to run the ad, you can skip the login and use the desk. If your goal is to control every setting yourself, stay on ads.telegram.org and use our guide to buying Telegram Ads only when you want the USD path.

Ready to preview a live card?

Open the product page when your destination is live and you want USD pricing with a preview. Use Telegram Ads on TgFather. If you still need to learn the cabinet first, keep reading. The order page will still be there.

How much is the fee on TgFather?

TgFather charges a flat 10% service fee on the USD budget you choose, not 30% or a variable markup tied to Toncoin's price.

You pick a USD budget. We show You pay = budget + 10%. We fund the TON on our side, so your total cost does not change with the coin's value. Payment is made from a crypto wallet in the USD amount shown on the page.

Refund rules are simple:

• Refundable until we submit the ad.
• After submission, the Telegram advertising credit is spent. Telegram does not refund this credit. Shops that promise a full refund on a live campaign are describing a different, unofficial product.

Official cabinet vs desk vs fake: what should I compare?

Compare the cabinet, desk, and fake invoices before you pay anyone selling "Telegram ads."

The left column is Telegram's own product. The middle column is the same unit with someone else holding the cabinet. In contrast, the right column is how channels get banned, leading people to claim "ads don't work on Telegram."

What mistakes kill Sponsored Messages?

Empty destinations, external button URLs, fake panel "ads," and mid-flight targeting changes kill campaigns fastest. Reviewers decline shells with no photo, no about text, and no recent activity.

An empty channel is the fastest way to get an ad rejected. Always populate your destination with content before submitting for review.

External URLs on the button will fail review. Instead, place the website link in your channel's bio or in a bot reply after the user taps the ad.

Treating unofficial "TG Ads Views" panel rows as the official product confuses the invoice. Auction views on a Sponsored Message are not the same as a panel row with a similar name.

Changing targeting expectations mid-flight breaks planning. On the official cabinet, freeze your channel list before you go live, or plan to clone. On our desk, lock the preview you approved before submit.

Finally, avoid spending a budget you cannot afford to lose. Once an ad is submitted, the credit is spent and cannot be refunded as cash, creating a potential cash trap.

Where do I run it on TgFather?

Run official Sponsored Messages on TgFather with a live preview and USD checkout at Telegram Ads.

1. Build the card in the live preview (channels, bots, or search).
2. Point it at a real @channel, bot, or post.
3. Choose a USD budget you can afford to spend.
4. Confirm You pay (budget + flat 10%).
5. Pay from your crypto wallet.
6. Track status under Orders. After submit, treat the credit as spent.

That workflow is the commercial path for people who searched for a telegram ads platform and wanted the official card without babysitting Toncoin or the cabinet login.

Ready to file? Use the product page now: Create your Telegram Ad. For the purchase-angle walkthrough, see our post on how to buy Telegram Ads without an ads.telegram.org login.

How do I launch Sponsored Messages through TgFather?

If you want official Sponsored Messages without opening your own cabinet, open Telegram Ads. Build the card with a live preview, choose channels, bots or search, add targeting and a budget, and pay in USD from one crypto wallet. The AI copy helper fixes titles and text that Telegram would decline.

We submit the ad on our cabinet and manage it; you keep the destination and the results. Build your first Sponsored Message.

Frequently asked questions

What does Telegram's official ad product include?

Official Telegram ads are called Sponsored Messages. These are short, 160-character text-based ads labeled as 'sponsored'. They appear in large public channels with over 1,000 subscribers. The format is designed to be non-intrusive, respecting user privacy by avoiding personal data for targeting. Telegram's ad platform reviews all ad copy and destinations before they go live.

Can I target by age, city, or device?

No. A core principle of Telegram advertising is privacy. Ads do not use personal data for targeting. Instead of targeting users by age, location, or device, you target the context. This means selecting specific public channels, bot interactions, or search keywords where you want your Sponsored Message to appear, reaching audiences based on their interests.

Do I need ads.telegram.org if I use TgFather?

No, you do not need your own ads.telegram.org login when using a service like TgFather. TgFather acts as the advertiser of record, managing the campaign through its own official ad account (cabinet). You get the same official Sponsored Message reviewed by Telegram, but you interact with a simpler desk interface for setup and payment, avoiding the need to manage the cabinet yourself.

How much does TgFather charge on top of the ad budget?

TgFather charges a flat 10% service fee on top of your chosen USD ad budget. This fee is transparently displayed on the checkout page as 'You pay' before you commit to the payment. This model avoids variable markups tied to cryptocurrency price fluctuations, so the total cost you see is the final amount you will be charged for the service and ad spend.

Is the budget refundable?

The budget is refundable up until the point TgFather submits the ad to Telegram for review. Once submitted, the ad credit is considered spent by Telegram and cannot be refunded as cash. This is a standard policy for official Telegram advertising. Therefore, you should only commit a budget you are prepared to spend entirely on the campaign.

Is this the same as buying fake members or group blasts?

No, this service is completely different. Official Sponsored Messages are a legitimate advertising product run through Telegram's own platform. In contrast, buying fake members or using unofficial 'blast' services violates Telegram's terms of service. These unofficial methods often involve spam and can get your channel banned, providing no real engagement or value. Stick to the official product for sustainable growth.